Assoc. Prof. Dr.
Maizaitulaidawati  Md Husin

Journal Articles 2013

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• Maizaitulaidawati Md Husin and Asmak Ab Rahman (2013), "What drives consumers to participate in family takaful schemes? A literature review", Journal of Islamic Marketing, Vol. 4 No. 3, pp. 264-280. [Scopus]

 

• Maizaitulaidawati Md Husin and Asmak Ab Rahman (2013), “A review of intention-behaviour theories: how useful are these for measuring consumer intention to participate in family takaful”, Insurance and Takaful Journal, Jan 01, 2013, pp. 37-49.

 

• Maizaitulaidawati Md Husin and Asmak Ab Rahman (2013), “The role of brand in the Malaysian takaful industry”, Jurnal Teknologi, Vol. 63 No. 1, pp. 1–6.