Conference Proceedings 2012

 

  • Maizaitulaidawati Md Husin and Asmak Ab Rahman, “Purchase Intention of Family Takaful Business among Muslims in Malaysia”, in Multimedia University Doctoral Research Colloquium 2012, Putrajaya Marriott Hotel, July 3-4, 2012 (ISBN: 978-983-43160). **Best Paper Award**

 

  • Maizaitulaidawati Md Husin and Asmak Ab Rahman, “Relationship of attitude, subjective norm, perceived behavioural control and behavioural intention to participate in family takaful scheme among Muslim in Malaysia”, in 9th International Postgraduate Research Colloquium, International Islamic University Malaysia, October 4-5, 2012.

 

  •  Maizaitulaidawati Md Husin and Asmak Ab Rahman, “A Modified Model of Decomposed Theory of Planned Behaviour in Predicting Intention to Participate Family Takaful Scheme” in proceeding of 2nd International Conference on Accounting, Business and Economics (ICABEC 2012), M.S. Garden Hotel, Kuantan, Malaysia, November 10-11, 2012 (ISBN: 978-9-67052-400-9).

 

  •  Maizaitulaidawati Md Husin and Asmak Ab Rahman, “Branding and Marketing as A Competitive Strategy to Create Awareness and Enhance Demand for Takaful Products and Services” in proceeding of 2nd International Conference on Islamic Marketing and Branding (ICIMB), Brunel University, London, November 20-21, 2012 (ISBN: 978-983-43925-1-2).

 

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Azman Hashim International Business School

Level 10, Menara Razak, 

Universiti Teknologi Malaysia Kuala Lumpur,

Jalan Sultan Yahya Petra, 54100 Kuala Lumpur, Malaysia.


 

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03-21805048

 
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